Design / Lettering

Supplied with the theme of 'electroshock' and the request for the 'THISISNOTIMPORTANT' detailed doodle style lettering, this project has dream project written all over it. I hand drew this 6' long drawing at size, so that I could pack in as much detail as possible. The agency folks at Apparatus Inc. & Sims fell in love with the board design.

Unfortunately, the artwork was leaked prematurely and the board did not make it into production.